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If the current Dragster owners be kind enough to post what they have paid for their bike out the door, inluding state/country, it would be really helpful for future buyers (like my self) to not to get price gauged by greedy dealers.
 

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Just as a side note....any one who thinks dealers make a huge profit margin on MSRP are dreaming. Typical dealer price usually provides less than 10% profit margin on the MSRP price. So if a dealer sells you a $15,000 bike for $13,500 he is probably losing money. There are so many costs he must absorb before a profit is made, including the cost of financing that bike waiting for you to buy it....not to mention the payroll and costs of keeping the doors open on the building.

The longer a bike sits on his showroom floor the less profit margin he has.....

Keep all that in mind when you start hammering dealers for discounted pricing on the bike. Instead, look for discounts on the add-ons...accessories, even extended warranties or tire/wheel insurance.

Now Harley dealers are a different story......but most of their profit comes from all that chrome you add after the purchase, too.
 

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If the current Dragster owners be kind enough to post what they have paid for their bike out the door, inluding state/country, it would be really helpful for future buyers (like my self) to not to get price gauged by greedy dealers.
In the Netherlands the current price is 15290 in euro's
Check the MV site for the prices in your country, that's what a dealer should be asking. (Or less...)
 

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Just as a side note....any one who thinks dealers make a huge profit margin on MSRP are dreaming. Typical dealer price usually provides less than 10% profit margin on the MSRP price. So if a dealer sells you a $15,000 bike for $13,500 he is probably losing money. There are so many costs he must absorb before a profit is made, including the cost of financing that bike waiting for you to buy it....not to mention the payroll and costs of keeping the doors open on the building.

The longer a bike sits on his showroom floor the less profit margin he has.....

Keep all that in mind when you start hammering dealers for discounted pricing on the bike. Instead, look for discounts on the add-ons...accessories, even extended warranties or tire/wheel insurance.

Now Harley dealers are a different story......but most of their profit comes from all that chrome you add after the purchase, too.
To add to this, the margins on MV's are even worse than other makes. In talking with the owner of a major dealer he said that margins on MV's are a tiny fraction of a Ducati. He claimed he would have to sell 8-10 MV's to each comparable Ducati to make the same money. He claimed this is the reason there are so few MV dealers. How much truth there is to what he said I don't know but I have no reason believe he was not being honest.
 

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Discussion Starter #9
To add to this, the margins on MV's are even worse than other makes. In talking with the owner of a major dealer he said that margins on MV's are a tiny fraction of a Ducati. He claimed he would have to sell 8-10 MV's to each comparable Ducati to make the same money. He claimed this is the reason there are so few MV dealers. How much truth there is to what he said I don't know but I have no reason believe he was not being honest.
Ducati's have about %10-%15 profit depending on model. MV's can not be too much behind. If this person was correct, then he is saying MV Agusta has %1 profit on their bikes, which is non sense.
Here in the states, motorcycle dealers put freight/set up/prep/doc fees on the bikes, which are all BS. I worked at a motorcycle dealer before, do you know what kind of set up goes in to setting up a bike? Opening the crate and rolling it on the showroom floor. These things come fully prepped and test ridden from the factory, full of all required fluids. Service may try to steal an hour of labor for bringing the bike in but that is about it. The rest is just trying to sell the bike over MSRP without making it look like it is over MSRP.

I think a fair MV Agusta dealer should be easily sell any MV model for a couple hundred under MSRP+tax and still be fine.
 

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My dealer showed me the profit he made selling me my bike. It was around 5÷ of the listed price. He mostly sells Suzuki's and Aprilia's and could give me a far better deal on any of those bikes. I also went to another dealership and again no discount.
My last bike was a Moto Morini Corsaro 1200 Veloce. Got it for 15.000 euro's and it was listed for 16.490, just to give an idea.
 

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Also MV don't build the bikes in massive numbers, I know they are increasing production but they have increased the range so actual models numbers probably haven't gone up much, this keeps demand high and so dealers don't have to offer discounts etc. My local Kawasaki dealer who I've bought from in the past has around 8-10 in of the new Z1000 my MV dealer I've never seen more than 2 of a particular model. I shopped around a little when I bought my Brutale seeing what deals I could get and the response every time was "if your local dealer has the bike you want in stock then buy it.....now!"
 

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Just remember.....the dealer is not a charity organization. Non-profit dealers don't stay around long. People complain about after sales support and parts availability, yet they strive to put the person who could supply that out of business. Always the question of lowest price, and the shopping the internet for accessories or parts....and those who go into the dealership to try on apparel or helmets and then proceed to buy on line.....

Yes, we all want to / need to save money, but if you want your local dealer to stick around to take care of your warranty needs you need to allow him a chance to make a living. Our beloved MV line provides such a small opportunity for income it is no wonder there are very few dealers....
 

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Just remember.....the dealer is not a charity organization. Non-profit dealers don't stay around long. People complain about after sales support and parts availability, yet they strive to put the person who could supply that out of business. Always the question of lowest price, and the shopping the internet for accessories or parts....and those who go into the dealership to try on apparel or helmets and then proceed to buy on line.....

Yes, we all want to / need to save money, but if you want your local dealer to stick around to take care of your warranty needs you need to allow him a chance to make a living. Our beloved MV line provides such a small opportunity for income it is no wonder there are very few dealers....
Yep, what he said.
 

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Discussion Starter #16
Just remember.....the dealer is not a charity organization. Non-profit dealers don't stay around long. People complain about after sales support and parts availability, yet they strive to put the person who could supply that out of business. Always the question of lowest price, and the shopping the internet for accessories or parts....and those who go into the dealership to try on apparel or helmets and then proceed to buy on line.....

Yes, we all want to / need to save money, but if you want your local dealer to stick around to take care of your warranty needs you need to allow him a chance to make a living. Our beloved MV line provides such a small opportunity for income it is no wonder there are very few dealers....
Yep, what he said.

I totally understand that, I worked in auto and motorcycle sales for 8 years. However due to how greedy dealers are here in the US, you really need to be careful on how much are you paying for what. I can't tell you how many people ended up purchasing Toyota Camrys on $400+ per month leases (works out to be 2-3 thousand dollars over sticker), or paid $1800 over sticker without knowing for GSXR 600/1000 like japanese bikes under the freight $750, setup $750, dealer fees $395 BS, right in front of my eyes. It was very common for a delaer to charge someone around $18000 OTD for an $11k-12k Japanese liter bike with warranty, gap etc....

Trust me, none of these dealers are gonna go anywhere or bankrupt by selling bikes for sticker or couple hundred under. How do I know? I was paid a percentage from their bottom line year after year and it is very hefty. I am not in the business of stealing bikes, just looking for a fair deal.
 

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Yes, the big 4 Japanese and even more so the Harley dealers make good money when their F&I guy is sharp and they have big volume.....

That "back end" money is about the only profit center they have....that and the "retail incentives" and such that they get back from the distributor when they meet certain requirements....The margin from dealer net to MSRP is 15% or less (except for Harleys)

But MV is not in that same boat. Honda - Kawasaki - Suzuki - Yamaha sell something like 10,000 liter bikes a year each in the USA market alone. MV sells less than 500.

But since you are experienced at the dealer level you should have no problem getting the lowest possible price.
 
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