Not very lucky..
“If you go and look at the sales of the Yamaha R1, Valentino Rossi won a couple championships with Yamaha, but the sales of that bike did not increase. Ducati is racing and spending tens of millions per year on racing, but you see that to increase their volume they’re focussing on non-sport models.”
“I fully believe that racing is not linked to an increase in production of the existing models we have. I think that racing is really necessary and great for the health of the company in terms of being recognized by a larger group of people. Even my grandmother knows Ducati now, because of racing. But that’s the good part of racing, concerning sales? I don’t believe there is a connection.”
“For the amount of bikes that we want to do, I don’t think that we need to race. For two reasons: First, because it doesn’t increase sales. Second, because racing is expensive and MV needs to develop its product, not go racing. There is another reason. Racing in the Italian Superbike Championship, that we won, we saw that our engineers, they don’t care any more about the production, they just want to race. We need to focus on our product.”
On the EICMA motorcycle show
“We haven’t decided yet if we are going to EICMA or not. The main reason is that I don’t really believe that EICMA is so important for MV and, especially at the moment, I would like to concentrate on the economic efforts of the new company into the new products. So spending $1 million for five days? It is better to spend it on the product.”
“But, maybe we will just go with the F3. Just a big white cube, sort of trendy architectural stuff with just the F3 inside so that people see that MV is there, that we’re investing in new product and that the F3 is designed and ready to go. I think this is a good message to go to everyone, but without having a very big spend. We may go just to show our clients that the F3 is there and that they should wait another 10 months before buying something.”
also very interesting to read the pricing comment about selling in the US? perhaps it could be seen as a loss-leader into other sales i.e. f4
I honestly think it's up to the individual. I'm 6'3" and have owned 2 F4's and 2 Brutale's. I currently own 1 of each. I love the bikes and don't fine them uncomfortable. I rode my Brutale 1078RRThe F3 sounds great. It will probaby have around 120 at the rear wheel. The only problem with building a really small bike is that smaller people are the only ones who enjoy riding it, except under track conditions where you are only on it for a small amount of time. The biggest complaint I have heard about the Brutale 750/910/1078 bikes is that they only work well for people under 6 feet tall. I think the only way MV can go racing is with a privateer team or to acquire a deep pockets sponsor. I don't think you would find Ducati participating in racing without Marlboro, Alice and Xerox paying most of the bill. I wish them all the luck in the world. I think my wife will be very interested in the Brutale 675.
The factory is the smalest one out there, they have the least cash of the whole bunch. Just be glad they can get a bike or two of the factory floor If mv where to go racing again, it would have been with harley as owners, as we all know this dident happen. The chanches for going racing again now is almost like zeroI think MV getting into racing would be a very good Marketing tool in increasing brand awareness. People still confuse MV with Ducati's for crying out loud! They need the name out there and racing is a great place to start. It worked very well for BMW with the S1000!
Doesn't have to be top level stuff. Just local racing.The factory is the smalest one out there, they have the least cash of the whole bunch. Just be glad they can get a bike or two of the factory floor If mv where to go racing again, it would have been with harley as owners, as we all know this dident happen. The chanches for going racing again now is almost like zero