MV Agusta Forum banner

1 - 7 of 7 Posts

·
Registered
Joined
·
337 Posts
I'm really curious about this system as well. I first saw it in a copy of Motorcyclist magazine.

Mike
 

·
Registered
Joined
·
204 Posts
Discussion Starter #3
I wrote Tim about this and received the following response:

"At the moment we have no plans to make the SLS for any MV Agustas, due to the small number of those
bikes sold in the U.S. A component of the SLS has to be made specifically for each bike, and we're
not optimistic we'd sell enough to justify the production cost. I'll keep your email and let you
know if we decide to make one to fit your bike."

Best regards,
Tim Monroe
The Cycle Guys Inc.

I have responded with reasons why I think he's missing an opportunity. Would any MV Agusta owners have any interest if the SLS system were made available for our bikes?
 

·
Registered
Joined
·
204 Posts
Discussion Starter #4
And:

Hi Joe,

You make very good and persuasive arguments. While the sheer number of MV's sold is certainly
small, and its questionable if many MV owners tour on their bikes, you can't argue with the fact
that there are limited luggage options available to MV owners, so it could be a niche to exploit.

I've posted on an MV forum to get others' opinions, and I'll discuss this further with my partner.
I'll let you know if/when we decide to make it.

Best regards,
Tim Monroe
The Cycle Guys Inc.


----- Original Message -----
From: Joe Delumen
To: Tim Monroe <[email protected]>
Sent: Fri, 4 Jun 2010 01:27:55 -0700 (PDT)
Subject: Re: SLS for '06 MV Agusta Brutale

Tim, Thank you for your response. While I respect your perception of the potential MVAgusta
market for the SLS, I have to disagree.
Consider this:

* Since it's re-introduction in 1997 only two models exist, the F4 and the Brutale which, for SLS
applications, remain the same and virtually unchanged for all 13 years. Globally the numbers are
impressive.

* The demographics for MV Agusta owners, world-wide, are unique: High worth individuals willing
to spend money on their hobby and Premium Brands.

* The competition for luggage, a crowded field elsewhere, is virtually non-existent in the MV
Agusta market.

* The MV Agustas are virtually always ridden solo: The loss of passenger peg bracket use will not
deter MV owners from purchasing the SLS.

* In a motorcycle market where US sales lagged 42% from the previous year (2009), MV Agusta
reports sales advances of 50% during the first quarter of 2010.

* The practicality and aesthetics of the SLS hold special appeal to the MV Agusta owners, a
selective crowd who ride "Italian Art" and do not want luggage to touch bodywork.The largest
component of our user group Forum (outside the U.S.) is in Europe and Australia, although we have
members in Asia and the Middle East, as well.

Tim, I understand how a bike like the CBR600RR would become a primary market for the SLS, due to
sheer numbers. These demographics and the choices open to these riders are quite different than
ours. You may want to reconsider a "niche" market such as the MV Agusta: I believe when you look
a little closer the (global) potential will surprise you. As they said in 'Fields of Dreams': "If
you build it, they will come".

All the best, Joe

Joe Delumen
 

·
Registered
Joined
·
1,499 Posts
ya he's posting in general talk as the cycle guy
 
1 - 7 of 7 Posts
Top