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Harley purchase of MVA, good or bad?

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I think it's good. After all, it didn't seem that there were other options for MV to move forward. Maybe now, MV can support a race team, produce some new models, and gain the ability to service and support the Marque better than the past.
 

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Ask yourself this...

Harley-MV, good or bad?
Why would Harley, who's laying off American workers and has never understood what a true sport bike with horsepower is even want an Italian company that is in financial trouble, & isn't producing or selling many bikes currently.

The best effort they've made toward that is Buell, and folks that just ain't a very good motorcycle.

They're wanting something that we dont' know yet IMO. And when they get it, I expect the MV nameplate to disappear again.

Maybe they want to market MV tractors.:naughty:
 

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Harley and MV produce vastly different bikes however the passion that goes into them is what I love about this marriage. I think its a very good thing. Both are artistic and passionate in design.
 

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Perhaps the introduction and success of the v-rod represents a change in thinking at HD which CAN be conducive to a bright future for MV. After all, they were enjoying ever increasing sales of existing models at the time of it's introduction. One can only hope.
 

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It's a good thing only if Harley brings over their XR1200 that they released in Europe. That's my condition.
 

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All things considered, I think it's a good thing.
I don't know much about MV's true financial position but by all accounts the debt level was choking the company, and at the end of the day money talks.
I wouldn't say the 'beggars can't be choosers' thing applied to MV, but there's certainly an element of it, and there didn't seem to be many choices...
 

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First of all the Brand MV Agusta will survive for a while. Harley-Davidson is for my taste a better choice than TATA. I'm sure that HD will let the current MV Program (F1, F3 + Naked, new F4 + new Brutale) come reality. What does the purchase mean in the long run is for sure a big question mark. Although I'm happy about MV Agusta will survive, I'm deeply sad that the Italian Icon MV Agusta is now to 100 % in foreign Hands. That sounds to me like Ferrari would be owned by General Motors. However a new chapter has been started.
 

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Its got to be good surley! If it keeps the brand afloat with a big cash boost, thats good for MV and the work force. Perhaps some quaters may say itsa shame CC is still Chairman. Perhaps a complete change of leadership may of been a good thing. Tambo is staying and he's a key player in the organisation. I think HD buying is a good idea! Just hope it doesn't become another Proton, but I don't think it will!
 

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It really doesn't matter who owns MVA as long as the brand is alive and producing bikes that are exclusive and loyal to the racing spirit of count Agusta. Anyway Castiglioni-led MVA isn't (or wasn't) the "same MV Agusta" as it was 40yrs ago, because there was almost 2 decade gap between 1980-1998. But the brand and the spirit still revived under Cagiva-umbrella.

There is a small possibility that HD can mess with the MVA brand by starting to produce "budget bikes" and that way diminishing the exclusivity of the brand. To me, and I think everyone who likes the brand, that would destroy MVA. But I really don't believe they're that stupid. There's still Cagiva-label for less expensive european-style bikes. They haven't gone budget-way with HD-brand, so why would they do that with MVA?

As much as I dislike their bikes, I have to admit that if any manufacturer in this world knows about the power of a strong brand, it's Harley-Davidson. So MVA is in good hands.

That sounds to me like Ferrari would be owned by General Motors.
It doesn't sound any better that Ferrari is in fact really owned by Fiat... or Lamborghini and Bugatti by Volkswagen. And Ducati was owned by Texas Pacific investment group (or something like that). What does it matter? For all I care MVA can be owned by HD, Tata, Proton, Honda or sultan of Brunei as long as they keep producing horny bikes!
 

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Don't forget that MV made small bikes for the masses (more upmarket than Piaggio, but not by much) for years before they went into GP racing and became what we remember them for.

HD don't make mopeds, Buell don't either. Personally I don't see it as a disaster if the HD/B/MV group did go and produce a high-end small bike to entice youngsters into the brand. It doesn't do Aprilia any harm. There's plenty here wanting a 675 triple anyway. Most likely if they want to go that route, they will use the Cagiva name.

Who really cares nowadays which corporation owns the money that owns a niche company anyway? As long as the same people are designing and building MVs, thats what matters.
 

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Discussion Starter #13
You know what: My MV Agusta is still owned by me! HD didn't buy it...
:smoking:
I think that's KEY though--> What H-D MUST ABSOLUTELY DO is support existing MV owners, first and foremost!
If they alienate or drop support of 'pre-buyout' bikes, I think they are sunk.
 

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Very good point fazer6, a lot of prospective buyers of new MV's are already owners of a modern MV.

We are the hands that feed them.
 

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I think that's KEY though--> What H-D MUST ABSOLUTELY DO is support existing MV owners, first and foremost!
If they alienate or drop support of 'pre-buyout' bikes, I think they are sunk.
Spot on!
 

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Good!!!

At least they have some money in comparison to previously.:yo:

It's all about money! No money, No talk!
 

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I think it is the best that could happen to MVA. Practically HD bought the feature perspectives of the new products, but at the same time they will keep alive the customer base. For me one is sure, MV Agustas of any code name (F1, F3, F4 or F5) will become very expensive motorcycles, much more as they are now.
 
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