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Hope this information will allow other riders more options.


November 3, 2006

Roseville Yamaha Adds “The Ferrari” of Sport Bikes to Product Line-Up

ROSEVILLE, CA – After three years of continued growth, Granite Bay Motorcycle Partners, LLC (d.b.a. Roseville Yamaha) is pleased to announce that it has entered the European motorcycle market with the addition of MV Agusta motorcycles to its Roseville, California franchise. MV Agusta of Roseville will begin selling the high-end Italian sport bikes in November of 2006, with an emphasis on Product Quality, Customer Service and Support.

Motorcycle aficionados from all over the world recognize the tradition and heritage of the MV Agusta brand as one of quality workmanship, design and performance. Sometimes referred to as “…the Ferrari of sport bikes…” (LA Times, October 2006), the 2007 MV Agusta product line-up includes its trademark Collector’s Edition Senna F4, the high performance F41000R and F41000R 1+1 sport bikes, the newly updated Brutale 910R, which ads suspension, braking, exhaust and performance enhancements to the already popular “naked style” (no front fairing) sport bike from previous years.

“We are excited to represent such a high-end brand with a strong racing heritage and commitment to design and performance,” said Sean Coplen, Managing Member, Granite Bay Motorcycle Partners, LLC. “Our customers demand the very best in Quality and Customer Service and the MV Agusta brand is synonymous with these attributes. We are grateful to Cagiva USA for their confidence in our ability to represent such a prestigious line of sport motorcycles.”

Roseville Yamaha has already experienced tremendous growth since opening just 3 ½ years ago. The company is hoping to grow this market segment with the addition of an entirely new demographic of customer. “European sport bike consumers expect the very best in Quality, Service and Support after the sale. We look forward to the challenge of replicating the same Customer Service focused business model we implemented with our Yamaha line within the European segment,” said Coplen.

For more information call (916)784-2444 or visit: -or-

Media Contacts:

MV Agusta of Roseville – Call Sean Coplen, General Manager (916)784-2444

Cagiva USA (North American Distributor of MV Agusta Motorcycles) – Matthew Stutzman, General Manager (215)830-3300

Peter Brown

Sales Manager

Roseville Yamaha

2014 Taylor Rd

Roseville, CA 95678

916.784.2444 Ext. 12
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