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Discussion Starter · #1 · (Edited)
I am suspecting there are some ongoing changes to MV Agusta’s brand characteristics.

  • The suspection was there for some time but emerged more obvious after seeing EICMA this time. There were no major super-sport category related announcements.
  • Come to think of it, they made the new 1000cc engine to put it on not the F4 but the Brutale afterall. and there are not any words about F4 so far.
  • Current lineup has only 1 pure super sport bike, the F3. I am not sure if I can call the Superveloce a super sport bike.

The past image of MV Agusta that I had was that it was a very racing oriented brand. While these might not mean they are completely deleting the racing heritage, but might be safe to bet that at least some change of colors are going on. I will not be surprised if they come up with a scooter one of these days.
… wait, they already did, didn’t they.
 

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They are leaving their core customer. I have no interest in purchasing a new MV. The style they are going to is not what drew me to the brand. I would not be shocked it they did away with the F3. Guess I will just have to stay with the first gen bikes.
 

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I know, talk is cheap and proof is in the pudding, but at least they are racing (with the Triumph engine).
 

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I was hoping for F3 950 or a new F4 for 2022. The F3 800 still looks almost the same as when initially released so why change from my 2015 F3 800? Anyway rant over!!!
 

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I am suspecting there are some ongoing changes to MV Agusta’s brand characteristics.

  • The suspection was there for some time but emerged more obvious after seeing EICMA this time. There were no major super-sport category related announcements.
  • Come to think of it, they made the new 1000cc engine to put it on not the F4 but the Brutale afterall. and there are not any words about F4 so far.
  • Current lineup has only 1 pure super sport bike, the F3. I am not sure if I can call the Superveloce a super sport bike.

The past image of MV Agusta that I had was that it was a very racing oriented brand. While these might not mean they are completely deleting the racing heritage, but might be safe to bet that at least some change of colors are going on. I will not be surprised if they come up with a scooter one of these days.
… wait, they already did, didn’t they.
I agree 100%. I was looking forward to EICMA all year and MV showed up with by far the most disappointing lineup, after Bimota perhaps. Heck, Royal Enfield had better bikes than MV this year. Royal Enfield, that Indian hunk of metal that my grandfather, my father and then I grew up riding. Lol.

I didnt expect a mobility scooter from a brand that made the sexiest sportbike of all time. And what the heck is that 5.5, 9.5 camel look alike. Where are these ADV riders coming from and where are they taking those ugly bikes offroading? We dont live in 1846 when there were no asphalt roads. I am sorry MV, this is not who you are. You seem lost. Rant over.
 

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I work closely with the country distributor. From what I see, MV's strategy currently is based on getting the company profitable again.

The way I see, there are 2 main reasons why there's still no 4 cylinder sport bikes yet.

  1. MV doesn't want to introduce a new 4 cylinder engine until the product has marketable, insane power against competition. Meaning if they ever release a new f4, it has to be more than 215 hp.
  2. 4 cylinder platform for performance focus is a very, very expensive R&D and given the number of 4 cylinder super sport sales, MV seems to want to take their time on the R&D rather than quick releasing a 4 cylinder super sport just for the sake of it.
As for the 950cc platform, with the LXP 9.5, I see around 15 hp increase. That could translate into 160-170 hp future nakeds or F3s next year.

I still believe they will come back with a new 4 cylinder engine before 2024, but no sooner.

Above are just my 2 cents :)
 

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Discussion Starter · #9 · (Edited)
I work closely with the country distributor. From what I see, MV's strategy currently is based on getting the company profitable again.

The way I see, there are 2 main reasons why there's still no 4 cylinder sport bikes yet.

  1. MV doesn't want to introduce a new 4 cylinder engine until the product has marketable, insane power against competition. Meaning if they ever release a new f4, it has to be more than 215 hp.
  2. 4 cylinder platform for performance focus is a very, very expensive R&D and given the number of 4 cylinder super sport sales, MV seems to want to take their time on the R&D rather than quick releasing a 4 cylinder super sport just for the sake of it.
As for the 950cc platform, with the LXP 9.5, I see around 15 hp increase. That could translate into 160-170 hp future nakeds or F3s next year.

I still believe they will come back with a new 4 cylinder engine before 2024, but no sooner.

Above are just my 2 cents :)
I totally agree that bringing out a new 4 cyllinder super sport, which should be overlooking the competition, is very time consuming and requires a grand sum of money.

However they could do just little more to give something chewable to those who have been anticipating the new flagship so much. How about displaying a small scale mock-up of a design sample? And they could just tell people nothing is set yet but it’s just one of possibilities. A simple nod to the hope and expectations which in fact says “we have not forgotten it”.

However nothing is shown. This total lack of interest and attention displayed throws a shadow and suspection that the company is not looking at the same direction with the core consumers anymore.
 

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Discussion Starter · #11 ·
Is the market for a hyper/super-sport bikes worth the investements still?
I guess it would be very, very tight. I mean it would be very tough to make profit out of hyper/super-sport market, with small demands and enormous potential expenditure on development.
A very good and fundamental reason if MV Agusta is not really gonna commit itself seriously with this sector anymore.For the company, it would be very fair and righteous. Cannot blame it at all.

But for the existing core consumer of the company, it will be missed a lot.
 

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I work closely with the country distributor. From what I see, MV's strategy currently is based on getting the company profitable again.

The way I see, there are 2 main reasons why there's still no 4 cylinder sport bikes yet.

  1. MV doesn't want to introduce a new 4 cylinder engine until the product has marketable, insane power against competition. Meaning if they ever release a new f4, it has to be more than 215 hp.
  2. 4 cylinder platform for performance focus is a very, very expensive R&D and given the number of 4 cylinder super sport sales, MV seems to want to take their time on the R&D rather than quick releasing a 4 cylinder super sport just for the sake of it.
As for the 950cc platform, with the LXP 9.5, I see around 15 hp increase. That could translate into 160-170 hp future nakeds or F3s next year.

I still believe they will come back with a new 4 cylinder engine before 2024, but no sooner.

Above are just my 2 cents :)

When I purchased my F4 back in 2007. It was for looks and rarity of it. I know it was not the fastest, lightest, best handling. I knew I could of spent nearly half as much and got a jap bike which would out perform it. To this day, the way a bike looks and how it make you feel, are number one to me. How many supercar owners walk out into their garage and think, I should of got the new vet instead?
 

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. I knew I could of spent nearly half as much and got a jap bike which would out perform it.
Same when I bought a -2nd hand- RC51 in 2016.
Could have bought a stinky i4 Suzuki for half the price.


Tire Wheel Sky Fuel tank Vehicle


At track days, I wasn't the fastest (nor the most skillfull) rider. But grinned like a monkey in a banana warehouse nevertheless...
 
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Discussion Starter · #14 ·
Same when I bought a -2nd hand- RC51 in 2016.
Could have bought a stinky i4 Suzuki for half the price.


View attachment 490480

At track days, I wasn't the fastest (nor the most skillfull) rider. But grinned like a monkey in a banana warehouse nevertheless...
Geez your bike is hot and your smile looks priceless.
 

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Do not forget the total history....the first MV was a 98cc basic transportation bike. They built many small transportation models throughout the 1950's, 60's into the 70's. Racing was a small part of the company's products.
Have a look at some of the classic MVs still out there and being restored. For the most part, they aren't super sport bikes.

Catiglioni resurrected MV with the Tamburini designed bikes we all love....but that is not the original company and Casiglioni/MV never invested in racing the F4. His son and some other entities, but not Claudio.
 
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Ed, you'll recall that Count Agusta only developed those wee bikes to invest the profits into the racing programmes. While the racing division was responsible for small fraction of the bikes produced, the R&D of the racing programme helped evolve the street bikes. Alas, those days are long gone.

If I was head of design at MV Agusta tasked with developing a bike, that might actually sell, I would absolutely use cues (in fact I'd copy) from their incredible history of aesthetic design and create a commuter bike based cosmetically on their 1950s bikes such as this little 175.
Make a 350cc / 500cc variant.
I'd buy one of them in preference to a Lucky Explorer.

Tire Wheel Fuel tank Automotive fuel system Automotive lighting


And I thought the first MV Agusta used a 98cc engine,
 

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