True, good point. Kinda like politicians, eh. Also why CR buys all their own test products, and doesn't allow 'donations' from companies.kjk said:fazer6, not completely true.......I have worked for a few of the mags (in finance) and I can tell you other bias' go into probably more than adv revenue. Why do you think Motorcyclist always picks Suzuki? Well, the head guy of the group worked for Suzuki in their PR department for 10 years. Also, I know from working with a MX mag that the editors were taken care of by a certain company with a lot of bikes and accesseries, that certainly influenced them. Basically, the editors are biased, agreed, but usually not for adv dollars, it is more like "perks" they get. In fact, the editors usually don't even like talking to the Adv sales reps.