Sadly, I think the brand image has been damaged. All these various models and colour schemes in quick succession. Its not only damaged the image but also the sale prices. People are not buying them because of whats been happening and who can blame them. I suspect even dealers have had enough and I feel we could see some of them packing in their MV section. At the end of the day, MV have only got themselves to blame. Unfortunately, I don't think bike mags etc take them serious at the moment. Time will tell!