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how about paying $1billion for Ducati. that has to be a pretty rich multiple given Ducati's earnings. I wish they would have been equally interested in MV - talk about deep pockets. VW owns most of Italy now!
 

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Ducati owned by Audi which is owned by VW, who also own Scania. All good!

And how they laughed when MV was bought by Hardly Movingson.
 

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how about paying $1billion for Ducati. that has to be a pretty rich multiple given Ducati's earnings. I wish they would have been equally interested in MV - talk about deep pockets. VW owns most of Italy now!
How do you suppose they did the valuation? What methodology?
 

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How do you suppose they did the valuation? What methodology?
Well for one, the brand would have been worth a huge chunck of that figure.

Back in 1998, in my home town of Crewe England, what was then home of Bentley/Rolls Royce company, VW bought that company, and then sold the brand 'Rolls Royce' for almost $500,000,000.

So adjust for inflation, and BMW paid close to the cost of Ducati just for a brand name, without any other assets. So I suspect VW are really mostly buying the brand, and paying off the debts that went with it. They get a fully active factory and workforce and a nice range of fresh models to try and make some money with further down the road.

If I was a complete motorhead with stores of money like the owners of VW group obviously are, I'd buy ducati too just for the fun of it.
 

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?

Carson;
see the title and instructions for this section?

"General Topics relating to MV Agusta"


try a little:stickpoke
 

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Rules, rules, rules..fair enough.....see u in another thread. Cheers.
 
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