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MV Agusta: Giovanni Castiglioni esce di scena Una storia si chiude e si apre il ciclo russo | Heavy rider
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MV Agusta: Giovanni Castiglioni leaves the stage A story closes and the Russian cycle opens
OCTOBER 3, 2019 | by Antonio Morra

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Giovanni Castiglioni: final exit from MV AgustaGiovanni Castiglioni: final exit from MV Agusta
The days that proceed or follow Eicma, the world's most important motorcycle show, always bring some change in the two-wheeler sector. The first of this year is the end of the Castiglioni era in MV Agusta. The formal farewell is contained in a line of the release in which the historic Italian company announces its five-year industrial plan.

Giovanni Castiglioni (left) and Timor Sardarov in the factoryGiovanni Castiglioni (left) and Timur Sardarov in the factory
" After the entry of Timur Sardarov into the company as Chief Executive Officer and Chairman of the Board of Directors, which took place in December 2018 - reads the statement - Massimo Bordi and Paolo Bettin integrate the top management of MV Agusta. Massimo Bordi, engineer, designer and manager highly regarded in the sector, assumes the position of Executive Vice President. Paolo Bettin, thanks to his solid experience in financial restructuring in various industrial companies, has already assumed the role of CFO, while Giovanni Castiglioni will maintain an advisory role ".

From left: Giovanni and Caludio CastiglioniFrom left: Giovanni and Claudio Castiglioni
Castiglioni's position had been impoverished in MV and the announcement is there. The son of the legendary Claudio (the greatest and most visionary entrepreneur in the motorcycle sector of the modern era) had carved a presence in MV as honorary president and member of the board. Now with the new capital increase the formalization of the exit. Perhaps definitive, unless a new miracle happens. Purchased in 1992 by Claudio Castiglioni and relaunched in 1997 with the production of the legendary F4, the company experienced decades of difficulty passing into the hands of Proton and Harley, before returning to Claudio's hands a year before his death. After the unfortunate entry into Mercedes' share capital, which lasted almost three years, in 2017 the company moved more and more firmly into the hands of Timur Sardarov, an oil entrepreneur.

Naturally the capital necessary to finance the implementation of the plan announced yesterday, as well as to guarantee the consolidation and growth of the company, will be entirely allocated by the Sardarov family, a shareholder of MV Agusta. On the amount for now there are no rumors.

The change at the top is also significant. The Vice President Massimo Bordi, born in 1948, is an internationally renowned engineer and manager who had already joined Giovanni Castiglioni during the revival of MV Agusta between 2010 and 2013. His fame is linked to the activity of designer for Ducati, for which developed the Ducati Desmoquattro engine together with Pierluigi Mengoli. Paolo Bettin, the new CFO, has gained experience in PWC, Deroma, Carraro and Maschio Gaspardo by sharing the relaunch plan with Massimo Bordi himself.

The press release also reveals the arrival of MV bikes: "The business plan aims to achieve sales of over 25,000 motorbikes in five years , investing in both a new premium range and a mid-size one, with "goal of increasing brand penetration to new customers and significantly increasing sales volumes".

In the three-year period 2019-2021 the industrial plan also provides for a strong investment in the global distribution network, with particular attention to Europe, Asia and the United States.

The Brutale 1000 Serie Oro, the new "Hyper-naked" model voted as the "most beautiful bike in the show" at Eicma 2018The Brutale 1000 Serie Oro, the new "Hyper-naked" model voted as the "most beautiful bike in the show" at Eicma 2018
Meanwhile, MV Agusta is starting the production of the Brutale 1000 Serie Oro, the new "Hyper-naked" model voted as the "most beautiful motorcycle in the saloon" at Eicma 2018, and of the Superveloce 800 Serie Oro. Both models will be produced in only 300 copies, all already sold online in a few days and with delivery to customers expected in the coming months.

"Over the next five years - commented Timur Sardarov - MV Agusta will focus its attention on the development of the sales and service network, while investing in product development, digitalisation and technological innovation. Our goal is to make the best products in the segments in which we are present. MV Agusta now has all the tools to do it. "
 

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Well well..... Happy that Bordi remains a key member.
 
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On the surface it’s sad to see the withdrawal of the Castiglioni name, now what of the oddly recently renamed CRC and Cagiva one wonders?
 

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Not sure about that 25,000 bikes a year. They tried upping production before and quality along with service went down.
 

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Maybe we'll see a 3rd gen F4.
 

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Awesome. Wish Giovanni was forced out when Mercedes looked to buy out the company. Would've been wonderful to have the full backing of a giant German conglomerate. Ducati no doubt has benefited tremendously since Audi's acquisition.

Regardless, I'm hoping these guys run the company better than Giovani. No doubt MV makes incredible bikes, but the ownership of them is far too difficult to have it as your only bike.
 

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Regardless, I'm hoping these guys run the company better than Giovani. No doubt MV makes incredible bikes, but the ownership of them is far too difficult to have it as your only bike.[/QUOTE]


Absolute rubbish!


Cheers


Deano
 

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As of October 1, 2019, Timur Sardarov and his brother Ratmir Sardarov are in control of 100 percent of MV Agusta's capital, with Giovanni Castiglioni orbiting outside the company, having been assigned a consulting position.
Well that's a relief, I was worried that Johnny would no longer be able to afford a new Patek Philippe watch every month.

Bordi coming back is good news, though I'm a bit worried about the Chinese involvment, hopefully only with the new twin range.
 

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Not sure about that 25,000 bikes a year. They tried upping production before and quality along with service went down.
10-15k of the 25k units will be produced in China for the asian market. Quality for the Italian MV's will still be exceptional

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Well that's a relief, I was worried that Johnny would no longer be able to afford a new Patek Philippe watch every month.



Bordi coming back is good news, though I'm a bit worried about the Chinese involvment, hopefully only with the new twin range.
It is, MV will make a mint with only initial design investment. They will be manufactured in China and MV will get their cut on the sales

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oh man this suxs to read im not happy at all
obviously i dont know the ins and outs of the business but why did he have to be pushed out
i thought the guy was fabulous in more ways than one, but hey i dont know him

im not sure if this is good news at all to be honest
maybe someone can clarify it for me
 
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oh man this suxs to read im not happy at all
obviously i dont know the ins and outs of the business but why did he have to be pushed out
i thought the guy was fabulous in more ways than one, but hey i dont know him

im not sure if this is good news at all to be honest
maybe someone can clarify it for me
I'm with you in not understanding the hate on Castiglioni. With Ducati being German owned, the Chinese scooping up Benelli, Bimota going Japanese (this one is actually pretty cool as Kawasaki are pretty hot blooded and Bimota have big history with the Japanese), Aprilia/Guzzi just sold out when they went to Piaggio (the bikes totally lack the character and charm that they once had and everything that made Aprilia stand out) and now MV going 100% Russian, it was like the last standing beautiful Italian motorcycle love story shaped by the most influential Italians in the motorcycle world.

I'm saddened by the news and yet the Castiglioni way has always been to keep a fall back strategy in Cagiva and CRC. I note CRC was recently and quietly renamed Castiglioni Research Centre rather than Cagiva Research Centre which puzzled me and annoyed me for no other reason than it was always that, why rename it when it has so much history, vanity, or something more? Did Timur and co buy the rights to Cagiva also, is this why CRC was renamed? Who knows...

I don't know anything about the new owners, at least it will be well funded, I wish them well, I mean, what a brand to buy if you can afford it, it's sad to see ownership go out of Italy and out of Italian control, (I hope they keep production, design and R&D there), as it is for any established brand, like Bentley going German and Jaguar going Indian that's all.

I doubt we've seen the last of Castiglioni.
 

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The only worry I have is the new Russian owner with all his wealth could get bored and move on, with all his millions (billions?) in tow....lets keep our fingers crossed that all will be well and wish them all the best for the future, its the way of the world now.
 

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With Bordi at the helm, I think they will pull it off. Russians have more than enough money to subsidize it until it works out.
 

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Not the best news I read today but producing and selling a midrange product is a good idea to keep income in line with expenses. Most auto manufacturers do it and there's a good chance it will work for MV. Meanwhile, if the new Brutal Oro is any indication, the new F4 should be another work of art!
 
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I hope he doesn't want to mess with designing the next lot of MV's, I have never seen anything automotive designed by Russians to date that I would put in the same class as MV. M2c.
 

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I have my worries about one or the other decision that Sardarov took so far, but I am actually glad that the company has successfully overcome the Castiglioni jr. era. And as written above: If SV800 and B4 are taken as the first indicators, there are also things that definitely go into the right direction.

Castiglioni had it all in his hands and made very little out of it. The fact that Daimler through AMG invested in MV Agusta could have been the ticket into stable financials and the access to all kinds of technology as well as a sales & logistics network. And this chance was not the clever efforts of GC, but just the fact that Audi purchased Ducati when they had just agreed to cooperate with AMG. In anxiety that both Audi and BMW now had big two wheel names under their umbrella, they went for MVA. One may like Audi or not, but they put Lamborghini back on track, and so did they with Ducati. The red's 48 hour spare part guarantee is only possible through the logistics know how of their parent company.

What did MV Agusta do under regency of GC? He clouded the company's real financial situation by misusing employees' tax deductibles to pay suppliers while still paying 500.000€ to himself for his outstanding performance as CEO. Some personal tax issues did the rest for AMG to simply sit it out and wait for the first buyer to take over. Now MV Agusta has fresh capital, but the access to the tech and network of Daimler is gone, so MV has to shoulder it all by themselves, while their competition in the Italian premium segment can all leverage their owners' power in many ways (Audi, Kawa, Piaggio).
 
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