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Discussion Starter #1
Right straight to the point...Don't you think it's time to change? I really think it is. I mean...it's great to have a bike with the latest design, but this is been already, how many... eight years? Just changing colors, a bit of carbon here and there...and that's it.
When I saw the advertisment of the F4 CC with the countdown and finally the bike I thought...same bike, different dress.
This also happens to Brutale...since Serie Oro to the newest 910 R's there are no significant changes. Always talking on design of course.
I'm sure when they change the models I'll be pulling my hair :mad: , but being objective...the brand needs new blood. Maybe a couple of new models keeping the F4's and Brutales...but something.
 

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doesnt fit the type of product they offer to change it regulary . plus i dont want the depreciation new models cause . i heard a rumor a new platform was on its way a few years
 

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It's not the designer, it's management. Castiglioni said he wanted a design to remain fresh for 10 years (ala 916) and most likely intends to do the same with the MV.

On the brightside, that means the current design will be replaced in 2 or year years. Also, how old is Tamburini? If they still with 10 year runs could the next design be his last? Do you think he'd want to go down in history with his last creation a step below the MV Agusta? So, I'd sit tight because the next bike will probably be a doozy. All speculation but I have faith in Tamburini.
 

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I like it that it doesnt change to often. Jap brand bikes tend to change every 2-3 years and it seemed like I was going through bikes too fast just to have the newest model. Thats one of the reasons I bought the MV, to have a well respected bike, it runs like hell, and regardless of when you bought it looks current cause theyre not always changing the damn thing up.
 

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Discussion Starter #5
blade007 said:
I like it that it doesnt change to often. Jap brand bikes tend to change every 2-3 years and it seemed like I was going through bikes too fast just to have the newest model
So do I. But it's been almost nine years since first F4 was released. I'm not saying to change models like japs do but maybe a new model will bring the brand some fresh air. And when I say new, I mean totally new. Not an improvement of the known ones. Can you imagine a F5? :naughty: or a two cylinder MV...WOW!!!! :yo: And don't tell me that's againt the brand philosophy...MV has done even one cylinder bikes!!
 

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blade007 said:
I like it that it doesnt change to often. Jap brand bikes tend to change every 2-3 years and it seemed like I was going through bikes too fast just to have the newest model. Thats one of the reasons I bought the MV, to have a well respected bike, it runs like hell, and regardless of when you bought it looks current cause theyre not always changing the damn thing up.
+1.

I believe that if the design is great then what is the need for a complete redesign? I don't see a need yet. It is timeless yet modern as is.

I am currently happy with them refining it and making it a better bike every two years rather than redesigning it. They should continue to improve the bike (as they have with the new "R") with better materials, more power, and upgraded components. They should continue to build and support their dealer networks, and they should continue to build their racing programs to represent the brand.

They are currently doing these things and hopefully when they start winning races in superbike, there will be more brand awareness and desire/admiration from people who have never seen an F4.

They are not like every other bike manufacturer in there philosophy, and thats what I DO LIKE. :)
 

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I think it is much more productive for MV to channel their innovative resources to performance characteristics rather than into a yearly design change.
 

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I think their focus should be
1.0 Get Profitable and Solidify the business and service network
2.0 Go Racing at top level
3.0 Bring out new model based on the racer...

that's my thoughts. Happy to wait 2 to 3 years for the new road version of the racer.
 

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Velocemoto said:
MV is too small to get return on investment if they change the design of the bike every 2 years...
Plus the cost to re tool would certainly put them out of business for good....
I heard that the re tool cost for the 07 GSX 1000R (and there really weren't too many changes) cost upwards of $200m
 

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Velocemoto said:
MV is too small to get return on investment if they change the design of the bike every 2 years...
True. So why change just for the sake of change. Look what happened to Ducati with the 999. Sales plummeted, they could have continued to sell 996/998's without any additional investment and they had to dump the 999 prematurely and start all over again with the 1098.

Ducati is now trying to compete with the Japanese. MV on the other hand is making a quality bike with better looks and they don't HAVE to change so often.

If you do it right the first time, you don't have to change so frequently.
 

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I don't mean to hijack but if Ducati wants to compete with the Japense, are they big enough to get a return on investment by changing the design every two-three years?
 

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The 916 was (is) a classic, the F4 was (is) a classic. Of Japanese bikes you could probably refer to the original Honda CB750 and the Z1 Kawasaki as classics, but of the modern Jap stuff I doubt any of them could truly be referred to as classics. The original 80's Gixxer 750 perhaps, but the point is because all the Japanese motorcycles now are face-lifted every year or two years, there is very little opportunity for the word 'classic' to be applied.

I would like to see a totally revised F4 too but I think 8 or 10 years is about right, as has already been mentioned, Agusta can't afford to update like the Japanese do anyway, but I for one am glad they don't.
 

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I know what you mean, but there are bikes like the NR750 that can be considered excotic, maybe one could even label the RC30 and RC45 as semi excotic.

Bikes like the GSXR750, Fireblade and the R1, has really set the stage as it is today. Tamburini has then diferentiated within this framework.

Johnnie

john said:
The 916 was (is) a classic, the F4 was (is) a classic. Of Japanese bikes you could probably refer to the original Honda CB750 and the Z1 Kawasaki as classics, but of the modern Jap stuff I doubt any of them could truly be referred to as classics. The original 80's Gixxer 750 perhaps, but the point is because all the Japanese motorcycles now are face-lifted every year or two years, there is very little opportunity for the word 'classic' to be applied.

I would like to see a totally revised F4 too but I think 8 or 10 years is about right, as has already been mentioned, Agusta can't afford to update like the Japanese do anyway, but I for one am glad they don't.
 

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Sure is! Try to go out in the garage and take of the mirrors, and see what it does to the bike!

Ps. You will need a towel! :smoking:

Regards

Johnnie

odonata said:
sure it would be exciting to see Tamburini's next design master piece, but I know while I am waiting for that, the F4 in my garage is still by far the most beautiful motorcycle ever designed.
 

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Allan Gibbs said:
I don't mean to hijack but if Ducati wants to compete with the Japense, are they big enough to get a return on investment by changing the design every two-three years?
Depends which market the bike is aimed at and what their projected volumes are....
Ducati to are not a niche specialist brand anymore, they are mainstream, but highend mainstream.....a good thing as is lets more motorcyclists enjoy the Ducati experience.
 

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One word

E V O L U T I O N !

Want "flavor of the year"? Buy something else.
 
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