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In the MY19 catalogue, the production schedule and prices for the Italian market have been published:


BRUTALE 1000 SERIE ORO - MY19 (estimated SOP JUN 19)
THE FIRST of a COMPLETELY NEW NAKED 4 CYL RANGE, REPLACING THE CURRENT
BRUTALE 1090
LIMITED EDITION: 350 Units
CONTENTS:
SC Titanium Exhaust (only silencers)
“Serie Oro” Logo and Special Graphics
OHLINS (electronic)
BST Spoke Carbon Wheels (Red)
TFT Dashboard
CARBON parts with Red Trama
Black Engine
Anodized Front Fork with FiN coating
Racing Fuel Cap
CNC Clutch Cap
CNC Brakes and Clutch Levers
CNC Swingarm Protection
CNC Dashboard Support
Certificate of Origin
LIST PRICE:
42.990 € (Italian Market, to be confirmed in November Price List)


BRUTALE 1000 RR - MY19 (estimated SOP JULY 19)
MAIN FEATURES:
Different version of Brutale 1000 SERIE ORO
CONTENTS (to be confirmed):
Dedicated Graphics
Carbon Fiber Bodywork Components
Engine: No Magnesium
Engine: No Titanium Screws => Steel
OHLINS Suspension (no electronic)
Spoked Wheels (TBC)
LIST PRICE:
36.990 € (Italian Market, to be confrrmed in November Price List)


The price tag for the Oro had been known to me, but 37k for a stock Brutale RR. That price is a bold move. Then one could anyway go for the Oro. I would have expected that it would be around close to 30k. 50% more than a Tuono Factory is ok, but double the price of the "reference bike" in this class!?! Not sure if this is a bit too exclusive for the B4 stocker...
 

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wow

I too expected the series ORO to be up there near £40k ...but was waiting for maybe a £20k 1090RR ....at over £30k for what is really quite a low tech bike by modern standards, I will give it a miss.

I can see me keeping my current Brutale for a long time now.....not a bad thing, it still rides great as always :)
 

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So it seems that MV is offering another great range of bikes but with the same old problem of lackluster after sales support (at least here in tThe States). I could possibly excuse the elevated MSRP but only if that was backed by a serious investment into improving the dealer network.
 

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So it seems that MV is offering another great range of bikes but with the same old problem of lackluster after sales support (at least here in tThe States). I could possibly excuse the elevated MSRP but only if that was backed by a serious investment into improving the dealer network.
I agree, if they are going to price themselves as the Aston Martin of motorcycles, then need to offer a similar customer experience from the dealer network :smile2:
 
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