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post #1 of 3 (permalink) Old 03-18-2015, 03:14 PM Thread Starter
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A New Chapter For MV Agusta USA + Video


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Reader responses to MOís MV Agusta reviews typically involve a few common themes: Some note how beautiful the bikes are. Others comment on the performance. Many mention both of these points, followed by grief because their nearest MV dealer is several hundred miles away. For these readers, and surely others like them, itís this lack of dealer support that keeps them from pulling the trigger on an MV Agusta.

Donít think Varese hasnít heard your plight. The company is well aware how big a market the U.S. is, and itís also well aware how much it is underrepresented. Several steps have been put into place to solve this issue, a significant one being the appointment of Helen Vasilevski to run the point as CEO of MV Agusta USA. Motorcycle.com recently had the chance to chat with Vasilevski about the past, present and future of the MV brand in America, and you can watch our interview in the video below.
Read more about the A New Chapter For MV Agusta USA + Video at Motorcycle.com.
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post #2 of 3 (permalink) Old 03-18-2015, 05:42 PM
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I think it's a good hire.

Her background at Bombardier (Sea-Doo, etc.), Cuervo Tequila, Ducati & P&G in marketing will put the emphasis on dealer development and marketing.

Not sure of her motorcycling background, but MV USA needs market development expertise more so than finance or product people.

I have to think she's probably done her homework and knows what she has taken on. A P&G hire right out of college would indicate that she excelled in school, and is likely quite intelligent. Five years at P&G will have solidified her foundation in analytics, and a couple of years with Ducati in the '99-'01 timeframe will have indoctrinated her in the world of MBE (Management by Emotion) as opposed to MBO (Management by Objectives), so she should be able to juggle the demands of hitting the numbers with the emotional roller coaster of surviving Italian decision making.

Good luck Helen!

Kevin
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post #3 of 3 (permalink) Old 03-20-2015, 10:54 AM
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Well I wish Helen all the the luck , plenty of good ideas and long lasting power.
In the end it is MV Agusta who gives the thumbs up and it is actually not really clear where Giovanni is heading with marketing, dealer network, spare part supply etc.
At the moment it seams like they worry only about pushing more models out and boost sales.
But even if there are great dealers in the US, improvements are needed in every direction and on every level.
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