I was thinking (dangerous I know).
With the shift in recent years toward greater engagement and involvement from brands, I am a little astounded to not see anyone from MV Agusta active on this forum (or am I wrong).
With all this talk about the next phase in the life of MV Agusta under Claudio, we probably need to remember that for sustainability in the case of a privately owned corporation, profit is king. So, there are only a few ways to ensure a profit.
1. Reduce costs - with prices remaining the same, or
2. Increase prices with costs remaining the same
Pretty simple equation when stated this way - harder to achieve in reality. Quite a few of you are confusing the volume of Jap bike sales with success. Success for public companies is mostly dependent on share price. Share price is mostly influenced by sales, market share etc. Therefore, privately owned corporations have a very different master to publicly traded companies.
Without going too far down this rabbit hole - the reason for writing this thread was this...customer retention and cross sell.
We should all recognise that one way to reduce costs is to sell more product to an already loyal customer (as marketing costs are reduced - and marketing costs are often the largest variable cost in the auto industry).
Am I right to assume that this forum is the leading collection of loyal existing customers in the world?
Then why are we not being 'engaged' with by the new management?
Forum's are the unforgotten playground of the marketer - the emergence of social media channels has seen people forget about forums. As someone who has a lot to do with social media campaigns - I KNOW much of the gold exists in forums, where active, smart, loyal and communicative customers reside.
When was the last time anyone from MV spoke to you, and asked for your opinion, input or involvement in a project?
Why does the company look to spend SO much money on securing new customers - when they could cross sell new product to most of us on here (who would not have a Brutale and an F3 for instance - and there are a few mebers on here who have a Brutale and F4 in the garage).
We surely, are the cheapest, most effective sales and marketing team that MV Agusta have - but we are underemployed!!!
So, in closing - how do we bring this to the attention of the new management team at MV Agusta?
I have enough numbers and experience with some pretty big brands to promise MV Agusta that being more closely involved and engaged with this community could well be the difference between success or failure in the next few years?
Look forward to the conversation!!:mouthwate:mouthwate
With the shift in recent years toward greater engagement and involvement from brands, I am a little astounded to not see anyone from MV Agusta active on this forum (or am I wrong).
With all this talk about the next phase in the life of MV Agusta under Claudio, we probably need to remember that for sustainability in the case of a privately owned corporation, profit is king. So, there are only a few ways to ensure a profit.
1. Reduce costs - with prices remaining the same, or
2. Increase prices with costs remaining the same
Pretty simple equation when stated this way - harder to achieve in reality. Quite a few of you are confusing the volume of Jap bike sales with success. Success for public companies is mostly dependent on share price. Share price is mostly influenced by sales, market share etc. Therefore, privately owned corporations have a very different master to publicly traded companies.
Without going too far down this rabbit hole - the reason for writing this thread was this...customer retention and cross sell.
We should all recognise that one way to reduce costs is to sell more product to an already loyal customer (as marketing costs are reduced - and marketing costs are often the largest variable cost in the auto industry).
Am I right to assume that this forum is the leading collection of loyal existing customers in the world?
Then why are we not being 'engaged' with by the new management?
Forum's are the unforgotten playground of the marketer - the emergence of social media channels has seen people forget about forums. As someone who has a lot to do with social media campaigns - I KNOW much of the gold exists in forums, where active, smart, loyal and communicative customers reside.
When was the last time anyone from MV spoke to you, and asked for your opinion, input or involvement in a project?
Why does the company look to spend SO much money on securing new customers - when they could cross sell new product to most of us on here (who would not have a Brutale and an F3 for instance - and there are a few mebers on here who have a Brutale and F4 in the garage).
We surely, are the cheapest, most effective sales and marketing team that MV Agusta have - but we are underemployed!!!
So, in closing - how do we bring this to the attention of the new management team at MV Agusta?
I have enough numbers and experience with some pretty big brands to promise MV Agusta that being more closely involved and engaged with this community could well be the difference between success or failure in the next few years?
Look forward to the conversation!!:mouthwate:mouthwate