I thought the factory would be "prettier" than that! I've never seen it. I've never been to Bologna either, although apparently I need to go there for the food... Just saw it on a travel show in the US (a large part of my life revolves around good food).
I heard that part of the reason Ducati pulled out of US Superbike was because they had to make workers redundant. They wanted to send the message that they were "tightening the belt" in more ways than one.