The future of MV Agusta -
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post #1 of 4 (permalink) Old 02-19-2010, 04:34 AM Thread Starter
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The future of MV Agusta

There is a quote in this week'e Motor Cycle News (UK Edition) from MV's sales and marketing director (UK) Umberto Ucccelli regards MV's current situation.

Umberto say's

"Despite all the discussions of the future ownership of the company we're continuing to work on sales, production and development of new projects. Of course people are wondering about the future. In MV's history we've had many ups and downs, but we've always survived.

We have lots of companies intersted in MV Agusta,.

We're expecting something to happen soon, maybe i the next month.

So things are not so glommy as a few people may indicate, lets hope so.

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post #2 of 4 (permalink) Old 02-19-2010, 06:06 AM
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...they have to put out positive messages. But in reality, the situation at the factory is becoming quite delicate due to the lack of cash to pay salaries. Hopefully a deal with an acquirer will happen soon to clear all issues off.


Last edited by khameron; 02-19-2010 at 06:09 AM.
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post #3 of 4 (permalink) Old 02-19-2010, 11:35 AM
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They have been here before...H-D paid their back debt, streamlined the supply process and found a way to cut several costs, without killing the magic, they have new models (which we know cost a fortune to delv and put into production) etc...where it is still quite tough out there, they will survive. I won't be surprised when they find a new buyer, as CC always figures out a way to bring in new funding...he's good that way. And, when you consider that Ducati is trying to move out of the "boutique" business, I think that we'll see MV as the only real small count, high-end Italian aspirational brand still standing in a couple of years (Aprilia is trying to follow Ducati down the road of much higher count and they are part of a mega group, so they're a different animal than MV). I'm sure they will do OK in the long run...
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post #4 of 4 (permalink) Old 02-19-2010, 01:01 PM
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[quote=khameron;328723]But in reality, the situation at the factory is becoming quite delicate due to the lack of cash to pay salaries.[quote]

if that's true, things are pretty bad
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