Harley Hires Italian Firm To Sell MV - MVAgusta.net
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post #1 of 14 (permalink) Old 11-19-2009, 11:09 AM Thread Starter
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Harley Hires Italian Firm To Sell MV

In todays paper:

http://www.jsonline.com/business/70482897.html

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post #2 of 14 (permalink) Old 11-19-2009, 11:21 AM
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Interesting:

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The Italian firm produced about 5,800 bikes last year, compared with 330,619 that Harley shipped to its dealers...

Through September, MV Agusta posted sales of $42.9 million and a loss of $52.6 million. The loss includes an $18.9 million goodwill impairment charge linked to the fact that the value of the business has dropped with the European economic downturn and its impact on the sport bike market, company chief financial officer John Olin said an investor conference call last month.
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post #3 of 14 (permalink) Old 11-19-2009, 11:28 AM
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Hmm.... a goodwill charge, eh?

In accounting terms, Harley's essentially saying that the value of the MV brand itself has been damaged to the tune of $18.9m

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post #4 of 14 (permalink) Old 11-19-2009, 11:31 AM
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So, is that $18.9M goodwill charge a deduction from MV's loss - meaning the really lost $71.5M?
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post #5 of 14 (permalink) Old 11-19-2009, 11:47 AM
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Quote:
Originally Posted by Allan Gibbs View Post
So, is that $18.9M goodwill charge a deduction from MV's loss - meaning the really lost $71.5M?
No, it says loss includes goodwill charge.

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post #6 of 14 (permalink) Old 11-19-2009, 11:52 AM
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Quote:
Originally Posted by Red Scare View Post
Hmm.... a goodwill charge, eh?

In accounting terms, Harley's essentially saying that the value of the MV brand itself has been damaged to the tune of $18.9m
no, they have deducted a portion of what they "overpaid" for the company as a loss.

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post #7 of 14 (permalink) Old 11-19-2009, 11:55 AM
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Originally Posted by esq'z me View Post
No, it says loss includes goodwill charge.
So, does that make MV's loss $33.3M?
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post #8 of 14 (permalink) Old 11-19-2009, 01:05 PM
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So based on the goodwill expense, they're saying the business is now worth about $90 million now.
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post #9 of 14 (permalink) Old 11-19-2009, 01:14 PM
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So, does that make MV's loss $33.3M?
No....loss posted of 52.6 including 18.9 goodwill charge.

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post #10 of 14 (permalink) Old 11-19-2009, 03:08 PM
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Quote:
Originally Posted by Mika View Post
no, they have deducted a portion of what they "overpaid" for the company as a loss.
yes, goodwill impairment is a loss and in hindsight they're saying MV used to be worth 18.9 million more

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Last edited by Red Scare; 11-19-2009 at 03:11 PM.
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