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post #1 of 41 (permalink) Old 10-10-2019, 01:53 PM Thread Starter
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MV Agusta: Giovanni Castiglioni esce di scena Una storia si chiude e si apre il ciclo russo | Heavy rider
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MV Agusta: Giovanni Castiglioni leaves the stage A story closes and the Russian cycle opens
OCTOBER 3, 2019 | by Antonio Morra

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Giovanni Castiglioni: final exit from MV AgustaGiovanni Castiglioni: final exit from MV Agusta
The days that proceed or follow Eicma, the world's most important motorcycle show, always bring some change in the two-wheeler sector. The first of this year is the end of the Castiglioni era in MV Agusta. The formal farewell is contained in a line of the release in which the historic Italian company announces its five-year industrial plan.

Giovanni Castiglioni (left) and Timor Sardarov in the factoryGiovanni Castiglioni (left) and Timur Sardarov in the factory
" After the entry of Timur Sardarov into the company as Chief Executive Officer and Chairman of the Board of Directors, which took place in December 2018 - reads the statement - Massimo Bordi and Paolo Bettin integrate the top management of MV Agusta. Massimo Bordi, engineer, designer and manager highly regarded in the sector, assumes the position of Executive Vice President. Paolo Bettin, thanks to his solid experience in financial restructuring in various industrial companies, has already assumed the role of CFO, while Giovanni Castiglioni will maintain an advisory role ".

From left: Giovanni and Caludio CastiglioniFrom left: Giovanni and Claudio Castiglioni
Castiglioni's position had been impoverished in MV and the announcement is there. The son of the legendary Claudio (the greatest and most visionary entrepreneur in the motorcycle sector of the modern era) had carved a presence in MV as honorary president and member of the board. Now with the new capital increase the formalization of the exit. Perhaps definitive, unless a new miracle happens. Purchased in 1992 by Claudio Castiglioni and relaunched in 1997 with the production of the legendary F4, the company experienced decades of difficulty passing into the hands of Proton and Harley, before returning to Claudio's hands a year before his death. After the unfortunate entry into Mercedes' share capital, which lasted almost three years, in 2017 the company moved more and more firmly into the hands of Timur Sardarov, an oil entrepreneur.

Naturally the capital necessary to finance the implementation of the plan announced yesterday, as well as to guarantee the consolidation and growth of the company, will be entirely allocated by the Sardarov family, a shareholder of MV Agusta. On the amount for now there are no rumors.

The change at the top is also significant. The Vice President Massimo Bordi, born in 1948, is an internationally renowned engineer and manager who had already joined Giovanni Castiglioni during the revival of MV Agusta between 2010 and 2013. His fame is linked to the activity of designer for Ducati, for which developed the Ducati Desmoquattro engine together with Pierluigi Mengoli. Paolo Bettin, the new CFO, has gained experience in PWC, Deroma, Carraro and Maschio Gaspardo by sharing the relaunch plan with Massimo Bordi himself.

The press release also reveals the arrival of MV bikes: "The business plan aims to achieve sales of over 25,000 motorbikes in five years , investing in both a new premium range and a mid-size one, with "goal of increasing brand penetration to new customers and significantly increasing sales volumes".

In the three-year period 2019-2021 the industrial plan also provides for a strong investment in the global distribution network, with particular attention to Europe, Asia and the United States.

The Brutale 1000 Serie Oro, the new "Hyper-naked" model voted as the "most beautiful bike in the show" at Eicma 2018The Brutale 1000 Serie Oro, the new "Hyper-naked" model voted as the "most beautiful bike in the show" at Eicma 2018
Meanwhile, MV Agusta is starting the production of the Brutale 1000 Serie Oro, the new "Hyper-naked" model voted as the "most beautiful motorcycle in the saloon" at Eicma 2018, and of the Superveloce 800 Serie Oro. Both models will be produced in only 300 copies, all already sold online in a few days and with delivery to customers expected in the coming months.

"Over the next five years - commented Timur Sardarov - MV Agusta will focus its attention on the development of the sales and service network, while investing in product development, digitalisation and technological innovation. Our goal is to make the best products in the segments in which we are present. MV Agusta now has all the tools to do it. "
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post #2 of 41 (permalink) Old 10-10-2019, 02:00 PM
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Well well..... Happy that Bordi remains a key member.
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post #3 of 41 (permalink) Old 10-10-2019, 02:24 PM
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A pretty good write up about things.

https://www.cycleworld.com/changes-at-mv-agusta/

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post #4 of 41 (permalink) Old 10-10-2019, 03:08 PM
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On the surface itís sad to see the withdrawal of the Castiglioni name, now what of the oddly recently renamed CRC and Cagiva one wonders?
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post #5 of 41 (permalink) Old 10-10-2019, 03:12 PM
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Not sure about that 25,000 bikes a year. They tried upping production before and quality along with service went down.

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post #6 of 41 (permalink) Old 10-10-2019, 03:22 PM
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Maybe we'll see a 3rd gen F4.

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post #7 of 41 (permalink) Old 10-10-2019, 03:24 PM
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Awesome. Wish Giovanni was forced out when Mercedes looked to buy out the company. Would've been wonderful to have the full backing of a giant German conglomerate. Ducati no doubt has benefited tremendously since Audi's acquisition.

Regardless, I'm hoping these guys run the company better than Giovani. No doubt MV makes incredible bikes, but the ownership of them is far too difficult to have it as your only bike.
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post #8 of 41 (permalink) Old 10-10-2019, 04:55 PM
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Regardless, I'm hoping these guys run the company better than Giovani. No doubt MV makes incredible bikes, but the ownership of them is far too difficult to have it as your only bike.[/QUOTE]


Absolute rubbish!


Cheers


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post #9 of 41 (permalink) Old 10-10-2019, 05:48 PM
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As of October 1, 2019, Timur Sardarov and his brother Ratmir Sardarov are in control of 100 percent of MV Agusta's capital, with Giovanni Castiglioni orbiting outside the company, having been assigned a consulting position.
Well that's a relief, I was worried that Johnny would no longer be able to afford a new Patek Philippe watch every month.

Bordi coming back is good news, though I'm a bit worried about the Chinese involvment, hopefully only with the new twin range.
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post #10 of 41 (permalink) Old 10-10-2019, 07:24 PM
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Originally Posted by R1andrew View Post
Not sure about that 25,000 bikes a year. They tried upping production before and quality along with service went down.
10-15k of the 25k units will be produced in China for the asian market. Quality for the Italian MV's will still be exceptional

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