Bad news for Buell. Good news for MV? - MVAgusta.net
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post #1 of 14 (permalink) Old 05-19-2009, 04:17 PM Thread Starter
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Bad news for Buell. Good news for MV?

Buell's expansion/consolidation plans are over.

Read about it here.

Does this mean less money to Buell and more to MV? Let's hope.
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post #2 of 14 (permalink) Old 05-19-2009, 05:55 PM
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I think it might mean that taking on more debt and financial obligations at this point makes them susceptible to a hostile takeover and being broken up/asset stripped. Don't see them spending on anything that doesn't turn quickly into revenue or cost savings. As sales are down so far, cost saving will take over from innovation or new products in the short term.

If no one is spending the money, not the best time to try and grow into new markets – as the payback may take years.

However, a very good time to do R&D as a way of growing morale and retaining key staff. I would be expecting to see leaked photo’s and prototypes turn up at shows a lot more than in the past as a result. That will keep us all guessing and its free publicity for HD/MV/Buell.

In the meantime, re-marketing of existing products to gain any revenues with no/low incremental costs.

Happiness is Red and Silver.
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post #3 of 14 (permalink) Old 05-19-2009, 06:43 PM
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Not surprising considering the recent HUGE cut in prices: http://www.chandlerharley.com/

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post #4 of 14 (permalink) Old 05-19-2009, 06:45 PM
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Mercy, that is one ugly bike.
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post #5 of 14 (permalink) Old 05-19-2009, 07:23 PM Thread Starter
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Not surprising considering the recent HUGE cut in prices: http://www.chandlerharley.com/
Maybe they're pulling the plug on Buell. Put it in perspective.. Buell's been around since 1983. They sold their 100,00th motorcycle a couple of years ago. Ducati and Triumph each sell about 40,000 bikes in a good year and they've got some designs that have a future. I'd pull the plug on Buell, too. Perhaps they've decided MV is their sportbike future. If so, good news for the world.
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post #6 of 14 (permalink) Old 05-19-2009, 07:24 PM Thread Starter
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Mercy, that is one ugly bike.
Superbike planet said it looked like a "hillbilly minibike"
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post #7 of 14 (permalink) Old 05-19-2009, 07:50 PM
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Maybe they're pulling the plug on Buell. Put it in perspective.. Buell's been around since 1983. They sold their 100,00th motorcycle a couple of years ago. Ducati and Triumph each sell about 40,000 bikes in a good year and they've got some designs that have a future. I'd pull the plug on Buell, too. Perhaps they've decided MV is their sportbike future. If so, good news for the world.
As much as I like some of their efforts, I agree. The air-cooled twins have never been competitive, and the Rotax is a great motor, but placed in a bike that alienates current owners and fails to attract new ones.
That motor will be much better utilized and marketed in Cagiva-branded bikes.

B4 750S [sold]
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post #8 of 14 (permalink) Old 05-19-2009, 07:53 PM
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I see more Buell's on the back roads in the weekend that any other brand here in New Zealand. At least 10 last Sat morning when I "went out to put a bit of charge on the battery ". I have no idea why.

The owners when you stop to talk to them love their bikes and come from all walks of life. They also ride them pretty well, and get them low into the corners and fast on the straights.

Buell is something I truely don't understand. I have test ridden two in recent years and turned around after less than 5 miles and took them back. They were (to me) truely awful. But still they sell them here in large numbers. Just checked the "For Sale" web site locally and in the sports class, 435 Honda's and 64 Buells for sale. Half the Honda's (approx) are 400cc or less.

Happiness is Red and Silver.
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post #9 of 14 (permalink) Old 05-19-2009, 08:17 PM
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I really think the cafe racer version of the 1125r is awesome.



Instead of looking literally retarded, I think it looks like a real monster.

Time is a delusion. Lunchtime doubly so.
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post #10 of 14 (permalink) Old 05-19-2009, 08:20 PM
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But would I buy it? If it had a single-sided swinger, star-shaped wheels and a wicked trellis frame, sure.

Time is a delusion. Lunchtime doubly so.
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