MV needs a little more thinking like this... - MVAgusta.net
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post #1 of 17 (permalink) Old 05-01-2009, 11:32 AM Thread Starter
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MV needs a little more thinking like this...

Ducati shows up at the Sea Otter Classic - one of the US's biggest bicycle events with a fleet of demo Hypermotards. Want people to spend in a down economy? Think outside of the box, promote and show a rabid audience the fun of powered two wheelers. I know a TON of guys that are into bikes and BIKES.

Seems HD is making some small steps in terms of distro. Let's hope their marketing dept knows how to juice a brand that so badly needs it.

http://seaotter.mtbr.com/2009/04/28/...#comment-30499
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post #2 of 17 (permalink) Old 05-01-2009, 03:19 PM
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Anyone who bought HOG at $10 or better a few months ago might agree that HD knows what they are doing.
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post #3 of 17 (permalink) Old 05-01-2009, 04:21 PM Thread Starter
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Anyone who bought HOG at $10 or better a few months ago might agree that HD knows what they are doing.

Actions speak louder than words. I don't think HD's stock rise has as much to do with belief in the co as much as it does with the fact that most stocks were oversold. The market has been rising despite bad news simply because it's become status quo (stress test results being delayed, FedEx and Apple laying off employees, next wave of home defaults ready to happen later this year).

Ducati and HD have both built a lifestyle image for their consumers. HD has done it ad nauseum by licensing everything from Ford trucks to baby clothes. Ducati's done a good job of taking a page from the HD playbook with an extensive line of clothing and Tumi bags. But now that people can't (and won't) tap into their HELOCs, they better find new buyers with some cash. It may seem like a joke, but cyclists are every bit as rabid about their sport and many are very well healed. In fact, it's a PERFECT extension because many bikes now push the $10K envelope and the best components come from Italy so the passion for Italian design and craftmanship is already established.

All I'm saying is that I hope as they get their ducks in a row, they make an aggressive push for brand recognition. Maybe some of the exclusivity we all enjoy will be lost, but I'm willing to trade that for the health of the company and (selfishly) the ability to order a part and not have it take 3 months if I'm lucky.

Last edited by burgesscb; 05-01-2009 at 04:29 PM.
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post #4 of 17 (permalink) Old 05-02-2009, 08:10 AM
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Originally Posted by burgesscb View Post
Actions speak louder than words. I don't think HD's stock rise has as much to do with belief in the co as much as it does with the fact that most stocks were oversold. The market has been rising despite bad news simply because it's become status quo (stress test results being delayed, FedEx and Apple laying off employees, next wave of home defaults ready to happen later this year).

Ducati and HD have both built a lifestyle image for their consumers. HD has done it ad nauseum by licensing everything from Ford trucks to baby clothes. Ducati's done a good job of taking a page from the HD playbook with an extensive line of clothing and Tumi bags. But now that people can't (and won't) tap into their HELOCs, they better find new buyers with some cash. It may seem like a joke, but cyclists are every bit as rabid about their sport and many are very well healed. In fact, it's a PERFECT extension because many bikes now push the $10K envelope and the best components come from Italy so the passion for Italian design and craftmanship is already established.

All I'm saying is that I hope as they get their ducks in a row, they make an aggressive push for brand recognition. Maybe some of the exclusivity we all enjoy will be lost, but I'm willing to trade that for the health of the company and (selfishly) the ability to order a part and not have it take 3 months if I'm lucky.

WELL SAID my friend!
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post #5 of 17 (permalink) Old 05-02-2009, 11:13 AM
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The fact that the broad averages are up 30% from the march lows while HD is up 100% is due to more than it being oversold, imho. I don't think things are as bad as everyone thought.

Put me in the camp that believes they know EXACTLY what they are doing. I don't know what they will do for the brand, but they are going to do what makes money for HD.

I've heard from various members that post here that parts supply has improved. A lot. That's a start. As far as what their plan is for MV, who knows?

I'll take a guess that they are going to make the name as recognizable as Ducati and at some point in the future MV will be offering more than two models. (Naked and Sport)
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post #6 of 17 (permalink) Old 05-02-2009, 02:27 PM
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There'll be MV trikes and MV golf carts and MV dirt bikes and MV sauce pans and MV pet stores. It's gonna be great.

Time is a delusion. Lunchtime doubly so.
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post #7 of 17 (permalink) Old 05-02-2009, 09:27 PM
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..... and MV pet stores. It's gonna be great.
....selling lizards to the F4 guys.......

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post #8 of 17 (permalink) Old 05-02-2009, 10:29 PM
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mmmmmm... lizards!!!!!

Happiness is Red and Silver.
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post #9 of 17 (permalink) Old 05-02-2009, 10:57 PM
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....selling lizards to the F4 guys.......
And pussies for the bruties?
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post #10 of 17 (permalink) Old 05-02-2009, 11:30 PM
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There'll be MV trikes and MV golf carts and MV dirt bikes and MV sauce pans and MV pet stores. It's gonna be great.
Yes, but when your MV lizard dies, you'll have to wait more than 30 days for the replacement.

No, seriously, I heard MV is positioning itself to make a really strong comeback.
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