USA prices on the 1078s - MVAgusta.net
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post #1 of 14 (permalink) Old 04-11-2009, 12:59 PM Thread Starter
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USA prices on the 1078s

If you check www.MVAgustaUSA.com, the prices are listed for the Brutale 1078 and the F4 1078.

MV Agusta Brutale 1078 RR MSRP: 16,995

MV Agusta F4 RR 312 1078 MSRP: 24,995

Both state: "Coming Spring/Summer 2009"

Sorry if this is a re-post!
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post #2 of 14 (permalink) Old 04-11-2009, 01:09 PM
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as of 11th April 2009
conversion figures;

MV Agusta Brutale 1078 RR MSRP: 16,995 = £11,597.91

MV Agusta F4 RR 312 1078 MSRP: 24,995 = £17,057.36

not very often you find things more expensive in USA than U.K.



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post #3 of 14 (permalink) Old 04-11-2009, 02:28 PM
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Quote:
Originally Posted by F41NXS View Post
as of 11th April 2009
conversion figures;

MV Agusta Brutale 1078 RR MSRP: 16,995 = £11,597.91

MV Agusta F4 RR 312 1078 MSRP: 24,995 = £17,057.36

not very often you find things more expensive in USA than U.K.



.
Strangely the Brutale is a lot more expensive in the UK than in the USA at MRRP £13999.

While the F4 is very slightly cheaper in the UK at £16799 for the mono and £16999 for the biposto.
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post #4 of 14 (permalink) Old 04-12-2009, 02:31 AM
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where as germany you would be paying £20,174.53



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post #5 of 14 (permalink) Old 04-12-2009, 09:04 PM
i paid £15,800 for my f4 1078 in August 08...i paid £13,000 for my brutale 1078 December 09.
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post #6 of 14 (permalink) Old 05-29-2009, 08:05 AM
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Here's a question: you can call me a noob later if you'd like, but I happen to be very good at the negotiation process when it comes to new cars (read: ex-car salesman). I hear mixed responses, though, when I talk to other riders about negotiating on motorcycles, especially on something like a 1078RR.

There's one rumor I've heard, that if you looked at the invoice a dealership paid for these bikes, you'd laugh! Apparently it's next to nothing, and there's just a stigma of negotiationless sales in the bike world. This wouldn't bother me so much, I only to know what I was getting into. I saw a lot of my old car clients get royally losses when they thought they were being ripped off, even when they weren't! It's a comfort thing, ya know?

I've also talked myself into this notion that, although I've had my security deposit down at the dealer for almost a year now, if I were to ask for a discount on the bike there would be 100 schmicks behind me who would happily pay sticker for this thing, especially in the Los Angeles area! I mean, Batman drives an MV for god sakes! Who the h'll am I to try to negotiate with these guys?!

So that's where I stand. Anybody know some tricks? Some insight? I've heard things like "make sure you get an extended warranty, parts, etc thrown in". Hell, I'd be happy with a cherry coke at this point, but sure I'll be pissed come the first $1,000+ service!

- J.

WHAT'S THE WORST THAT CAN HAPPEN?!
'09 Brutale 1078RR
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post #7 of 14 (permalink) Old 05-29-2009, 08:11 AM
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Quote:
Originally Posted by 2156 RRRR DESSIE View Post
i paid £15,800 for my f4 1078 in August 08...i paid £13,000 for my brutale 1078 December 09.
And DESSIE, did you really need both the 1078 F4 and Brutale?! Jesus, man! Save some for the rest of us!

Now I know why I've waited so long in California for mine! They're getting snaked off the line by the locals with €uros!

- J.

WHAT'S THE WORST THAT CAN HAPPEN?!
'09 Brutale 1078RR
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post #8 of 14 (permalink) Old 05-29-2009, 08:49 AM
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Quote:
Originally Posted by jjcsforwood View Post
Here's a question: you can call me a noob later if you'd like, but I happen to be very good at the negotiation process when it comes to new cars (read: ex-car salesman). I hear mixed responses, though, when I talk to other riders about negotiating on motorcycles, especially on something like a 1078RR.

There's one rumor I've heard, that if you looked at the invoice a dealership paid for these bikes, you'd laugh! Apparently it's next to nothing, and there's just a stigma of negotiationless sales in the bike world.
- J.

Actually, motorcycle dealers see (on average) about 15% margin on most bikes. Some more pricey bikes have only 10% margin. MV have notoriously low margins. So the MSRP of $15000 would be dealer invoice of maybe $13500. Then he gets hit for shipping and he has to pay a technician to uncrate, assemble and prep it. The distributor (MVAgustaUSA in this case) have much higher margins, but they have to to cover their operating costs and stay in business.

There are usually retail incentives or market incentives available for slow moving product that may give the salesman $50 or so, and on really slow moving stuff the dealer's incentives could be as much as $500. This won't apply to new MV's, but it certainly did with the left over F4s as can be read about many places on this site, where the incentives were in the thousands of dollars.

Usually the dealer gets some tiny percentage of invoice price for co-op advertising use (not cash in his pocket), and there may be some small percentage of retail reserve that he can get after a sales period if he makes his targets.

The short answer is...it isn't the auto business, and you probably won't get far trying to push down price on a new model MV.

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post #9 of 14 (permalink) Old 05-29-2009, 10:15 AM
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Great info, esq'z. Thanks for that. Not the "oh yeah, hit 'em where it hurts" that I was hoping for, but moreso what I expected.

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post #10 of 14 (permalink) Old 05-29-2009, 12:32 PM
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Quote:
Originally Posted by jjcsforwood View Post
Great info, esq'z. Thanks for that. Not the "oh yeah, hit 'em where it hurts" that I was hoping for, but moreso what I expected.

You might be better off asking for discounts on "stuff" for the bike, rather than the bike itself.

I also believe that you need to have a relationship with your tech, rather than just trying to get the very cheapest price on the bike itself, accept that you will pay a bit more but have a good dealer, with good service.

Remember when riding at 70+mph down a highway, do you trust your tech or not?

I believe she is the Devil in a candy wrapper.
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