Who owns MV now? - MVAgusta.net
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post #1 of 12 (permalink) Old 07-28-2017, 11:35 AM Thread Starter
Who owns MV now?

Hi,

I have had my MV since 2006. I have been out of the loop some so I am hoping someone can get me up to speed. I heard the company has changed hands, had financial issues, etc.. So where are we now? Who owns MV? My dealers have either disappeared or dropped MV. It seems each time I need something I have to figure out where to get it. Is there hope?
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post #2 of 12 (permalink) Old 07-28-2017, 12:35 PM
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Well 2-3 years ago the factory did a expectation of what they could sell in 2014/2016. But aimed to high.
Bequase of the enormous bill of parts being paid upfront and not reaching goals they almost went bankrubt. Dealers closed around the world.

A new investor called Black Ocean invested millions and GC decided to lowered the amount of bikes build per year and more to High end premium bikes. Since last week an official report said business is improving and MV Agusta could go expand around the globe adding more dealers etc etc.

http://www.mvagusta.net/forum/16-gen...alisation.html

Thats a short version of it. People who know more can go into details and explain further.

"Mileena"
MV Agusta F3 675 '17 - Matt Avio Grey


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post #3 of 12 (permalink) Old 07-28-2017, 02:13 PM Thread Starter
Thank you!
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post #4 of 12 (permalink) Old 07-30-2017, 04:12 PM
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Russians now have a minority stake, I believe.
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post #5 of 12 (permalink) Old 08-26-2017, 01:03 PM
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Till last month Mercedes AMG had a 25% stake in MV agusta. They have now sold it to the Russian Black Ocean Group. So now GC owns 51% (controlling stake) in the company and the Russians the remaining 49%.
This does not bode well for MV as Black Ocean has no skills in manufacturing or sales to bring to the table. My Lusso is going up for sale as I do not forsee good times for MV.
They cannot possibly be breaking even by selling 5000 bikes a year. So where is their money coming from?
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post #6 of 12 (permalink) Old 08-26-2017, 04:09 PM
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No skills in manufacturing or sales, see no need for are they not an investment company.
Reducing the number of models is a good move, there are far to many.
Personally see no reason what so ever to sell the bike just because of the investment deal.

Last edited by Bruce Taylor; 08-27-2017 at 02:55 AM.
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post #7 of 12 (permalink) Old 08-26-2017, 04:37 PM
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Quote:
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No skills in manufacturing or sales, see no need for they are they not an investment company.
Reducing the number of models is a good move, there are far to many.
Personally see no reason what so ever to sell the bike just because of the investment deal.
I agree.....
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post #8 of 12 (permalink) Old 08-27-2017, 03:48 AM
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MV needs more than just money to survive in the long term. It needs to be properly and professionally managed with a customer focussed approach. GC has shown he is not upto the task but he is now going to be in charge for the foreseeable future! It will be business as usual.
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post #9 of 12 (permalink) Old 08-27-2017, 04:23 AM
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Despite the uncertainty which has been with the company for number of years, I'm going to stick with it
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post #10 of 12 (permalink) Old 08-27-2017, 04:51 PM
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Quote:
Originally Posted by dawsor View Post
MV needs more than just money to survive in the long term. It needs to be properly and professionally managed with a customer focussed approach. GC has shown he is not upto the task but he is now going to be in charge for the foreseeable future! It will be business as usual.
Well they keep the lights on where both Buell and Victory have not .........
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2016 MV Agusta Turismo Veloce Lusso
2015 Triumph Street Triple R
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