Varese, 16th February 2011 - As of the first of February 2010, MV Agusta Imports Pty/Ltd. is the exclusive Australia wide distributor for MV Agusta. Melbourne-based MV Agusta Imports has taken over national distribution of the iconic Italian brand.


The company is run by Director James Deutsher, who comes from a contemporary art and design background, and Manager Kevin Beale, a long-time senior industry player who has previously worked with other motorcycle manufacturers. "MV's exceptional combination of trend-setting style with leading-edge technology is what holds much of the appeal for us," says Deutsher. "Australia has always been a keen consumer of exotica, and we're determined to see this historic brand re-established here."


"We are very excited about this new agreement as we are aware that from now onwards MV Agusta will be represented by a solid company with passion, enthusiasm, professionalism and great experience in one of the world’s main countries for motorcycle enthusiasts. The appointment of MV Agusta Imports as exclusive Australian distributor is a further important step forward in the MV Agusta worldwide network development process." says Umberto Uccelli, Commercial Director at MV Agusta Motor S.p.A.


A national dealership network is being finalised and is expecting its first shipments from next month.